What Do We Tell The Kids

Laura Frank

A haunting call for accountability and hope, asking what legacy we leave for future generations.

Why I wrote this song

I wrote What Do We Tell The Kids because I couldn’t stop asking myself that very question. When I look at the world we’re leaving behind—the damage to our land, climate, and communities—I wonder what I’ll say when my own child asks why we didn’t do more. Music is how I process those big questions, and this song became a way to hold myself, and all of us, accountable.

I care deeply about this issue because I grew up surrounded by nature, wide skies, and open land. Those landscapes shaped who I am, and I feel a responsibility to protect them. This song isn’t just about grief for what’s been lost, it’s about hope—about sparking conversations and inspiring action. If it can move even one person to reflect or change course, then it’s done its job.

About me as an artist

Laura Frank is an alt-country artist unafraid to blur the lines between grit and grace. With powerhouse vocals, raw storytelling, and a flair for theatrical live performance, Laura creates an experience that is as bold as it is intimate. Her songs dive deep into themes of resilience, belonging, and empowerment—always grounded in honesty and connection.

Beyond the stage, Laura’s artistry is informed by the life she leads: building a sustainable home from recycled materials, touring remote regional and Indigenous communities, and now stepping into motherhood without slowing her stride. Every song is infused with this lived authenticity, offering audiences more than music—it’s an invitation to feel, reflect, and move.

At her core, Laura Frank is about truth-telling through song, connecting people to themselves and to each other, and proving that country music can be both fearless and fiercely human.

About the music video

The music video for What Do We Tell The Kids brings together raw storytelling and powerful visual symbolism. At its core, the video explores the tension between despair and hope, showing both the fragility of our planet and the possibility for change. We wanted the visuals to feel intimate yet expansive—pairing close human emotion with sweeping, cinematic shots.

A cornerstone of the creative process was collaborating with the Queensland Youth Orchestra. Their involvement was vital—not only musically, but symbolically. Including the next generation gave the project authenticity and urgency, as these young musicians are the very voices and faces of the future we’re singing about. Their sound amplifies the emotional weight of the song while reminding us of who we’re protecting.

This collaboration made the video bigger than just a performance—it became a call to action, uniting music, community, and storytelling in one vision of hope.

The environmental organisations I admire or support

I admire the work of Green Music Australia, who are leading the way in sustainable practices for the music industry.

I also hold deep respect for Seed Indigenous Youth Climate Network and the Girringun Aboriginal Corporation, both protecting Country and culture through strong environmental stewardship.

Internationally, I’m inspired by the work of 350.org, WWF, and Greenpeace, whose global reach continues to drive urgent action on climate change and conservation.

These organisations remind me of the power of collective voices, and I aim to use my music to amplify that same message of hope and responsibility.